26 Feb 2018

Brinox Case

By purchasing the Coza brand, in 2012, the Brinox Group started to manufacture, in addition to the traditional stainless steel utensils, plastic products, in a varied range of options for the home. With this, it was necessary to rethink the process of prototyping new products, aiming for a gain in agility and precision before the market launch. Prior to joining 3D printing technology for the prototype manufacturing process, the Brinox Group used only computer-designed designs and used outsourced printing services for more complex products.

"We realized that the endorsement of a final product by design alone, without having the idea of how it would look after materialized, was not ideal. We wanted to have the prototype on hand to assess the need for changes before going to the production line. We searched for outsourced services, but the cost was too high for the company. At some point we came to make prototypes in nylon or cardboard, but depending on geometry and complexity, this process was not always feasible. From there we are thinking about making use of 3D printing. "
Jacson Paulino Pires
Brinox Group Product Development Designer.

At first, the Brinox Group surveyed costs with the production of prototypes. The result? The need to find an alternative that would replace outsourcing in this process. A pricing was made with some models of 3D printers. The high value of the equipment caused the decision to be delayed for a moment, until the company knew the Cliever line.

The attractive price resulted in the acquisition of the CL1 model and, months later, the CL2 Pro Plus. Since 3D printing technology has become part of the Group's process routine, more than 100 products have already been prototyped, including: soap dispensers, sink organizers, stainless steel pot lids, pots and pans, among others. The company took advantage of the equipment to also design mounting jigs for the production line.

According to Pires, the arrival of 3D printing to the Brinox Group represented an impressive evolution in the production of its products. "It is a tool that has come to contribute decisively in our process of producing products. Our final designs are approved after the prototype has been printed and analyzed. We evaluate the design, the geometry and the functionalities. This contributed a lot with our entire process of creation, analysis and production, "he concludes.

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